The Marketing Innovators Group is designed to bring NCTC members together that operate or are responsible for decision-making in marketing. These specialized thought leadership events are designed to facilitate peer to peer sharing, industry trends and overall education in the ever-changing marketing landscape.
Marketing Innovators Group - Sunday July 24th 9 a.m. – 1 p.m. ET
8:30 - 9:00 a.m.
Welcome! Grab some breakfast finger foods and drinks
9:00 - 9:30 a.m.
Keynote Speaker: Scott Miller
Description: Announcing Key Note Speaker Scott Miller!
Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, Scott Jeffrey Miller currently serves as FranklinCovey's senior advisor on thought leadership. Scott also hosts On Leadership with Scott Miller, the world's largest weekly leadership podcast, reaching more than six million people each Tuesday. In addition, Scott authors a leadership column for Inc.com and
world's largest weekly leadership podcast, reaching more than six million people each Tuesday. In addition, Scott authors a leadership column for Inc.com and
is the bestselling author of the Mess to Success and Master Mentors series with four additional books launching in the next 18 months.
9:30 - 10:15 a.m.
Demystifying the "Pluses," Direct to Consumer Services -
Speaker: Judy Meyka, EVP of Programming, NCTC
Description: With the direct-to-consumer applications taking over the marketplace, we will explore what this means and how we are approaching including these services in our programming agreements. Includes recommendations on how to market without
cannibalizing your linear offerings.
10:15 - 10:30 a.m.
10:30 - 11:00 a.m.
Stronger Together - NCTC support, toolkits and resources available to assist with your marketing efforts.
Speaker: Dawn McMorrow, Marketing Director, NCTC
Description: No pressure— as a marketing professional in a smaller organization, you are charged with educating customers, boosting sales, enhancing your brand, public relations, website upkeep, and more! All while keeping content relevant, fresh, and engaging in
the highly competitive and ever-changing telecom industry. We will discuss NCTC support for programmer marketing and showcase our new WTVE toolkit.
11:00 - 11:30 a.m.
Marketing Campaigns that Work - How to craft a campaign and what is really working in today's market.
Speakers: Doyle Albee, President/CEO of Comprise and Melissa Christensen, Vice President of Public Relations, Comprise
Description: You will hear from world-class marketing and PR agency Comprise and leave with a firm understanding of what tactics are working and how to enter into a rebrand for your business.
11:30 - 11:45 a.m.
The 2022 Industry Trends & Analytics Report, an NCTC Members Exclusive
NCTC has partnered with OpenVault to bring you, The 2022 Industry Trends & Analytics Report, exclusive for members only. You will be the first to hear the progressive findings of this report and walk away with knowledge to apply to your marketing
campaigns tomorrow! The insights shared will cover exactly what is occurring in the market and consumer reactions, including future outlooks to assist in your planning.
11:45 a.m. - 12:15 p.m.
Member Roundtables Discussion - Gather, giving and sharing
12:15 - 1:00 p.m.
Marketing Awards & Lunch
Join us! Register for the Marketing Innovators Group @TIS22
You can register for MIG as part of your TIS registration. You'll find it as an option on the “Activities” page.
If you are already registered, you can add MIG to your registration by going to your attendee portal (found in your confirmation email) and adding it under the Activities section.