The Marketing Innovators Group is designed to bring NCTC members together that operate or are responsible for decision-making in marketing. These specialized thought leadership events are designed to facilitate peer to peer sharing, industry trends and overall education in the ever-changing marketing landscape.
Marketing Innovators Group - Sunday July 24th 9 a.m. – 1 p.m. ET
Time | Session |
|---|---|
8:30 - 9:00 a.m. | Welcome! Grab some breakfast finger foods and drinks |
9:00 - 9:30 a.m. | Keynote (TBD) |
9:30 - 10:15 a.m. | Demystifying the "Pluses," Direct to Consumer Services - |
With the direct-to-consumer applications taking over the marketplace, we will explore what this means and how we are approaching including these services in our programming agreements. | |
Includes recommendations on how to market without cannibalizing your linear offerings. | |
10:15 - 10:30 a.m. | Break |
10:30 - 11:00 a.m. | Stronger Together - NCTC support, toolkits and resources available to assist with your marketing efforts. |
11:00 - 11:30 a.m. | Marketing Campaigns that Work - How to craft a campaign and what is really working in today's market. |
11:30 a.m. - 12:15 p.m. | Member Roundtables Discussion - Gather, giving and sharing |
12:15 - 1:00 p.m. | Marketing Awards & Lunch |
Join us! Register for the Marketing Innovators Group @TIS22
You can register for MIG as part of your TIS registration. You'll find it as an option on the “Activities” page.
If you are already registered, you can add MIG to your registration by going to your attendee portal (found in your confirmation email) and adding it under the Activities section.
Best Marketing Campaign Awards
You did some fantastic work this year. Now show it off to your peers and win a nice prize!
Marketing Award Categories:
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Best Retention Campaign
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Best Educational Campaign
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Best Brand Awareness or Re-Brand Campaign
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Best Community Campaign
The deadline to submit your campaigns for consideration is Monday, June 13.
Use this form to submit your marketing campaigns for consideration in any of the categories above.
If you have any questions, please reach out to Pam Gillies pgillies@nctconline.org