Marketing Innovators Group Session with customized topics that you asked for, including:

 

8:30 am - 9:00 am - Welcome! Grab some breakfast finger foods and drinks

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9:00 am - Welcome and Introduction with Pam Gillies, VP of Marketing & Communications, NCTC

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9:00 am - 9:45 am - Keynote Session: "AI & ChatGPT Disruption" - JJ Delgado

• International author and speaker JJ Delgado will share a landscape of technology helping marketers in today's changing landscape and applying principles learned from his time at Vodafone.

• Author: Smash it, How to Dominate the Digital Era and Make Your Business Grow Like Hell!​

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9:45 am - 10:50 am - Keynote Session: "Management Mess to Leadership Success" - Scott Miller

• World-renowned and best-selling author Scott Miller will explore best practices from his newest book, so you can take and apply them to your business tomorrow.

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10:50 am - 11:00 am - Break

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11:00 am - 11:30 am - "Digital Lead Generation, What's Working and What's Not" - Adam Burnham

• In this session, Adam Burnham, SVP of Interactive Sales and Service with AffinityX, will explore how they are keeping up with changes, marketing tips, techniques, and tools to use tomorrow for lead generation/customer acquisition, bundling, and much more.

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11:30 am - 12:00 pm - "The Streaming Book, Enhance your Brands Expertise by Educating Your Subscribers" - Adam Pancoast, Director of Digital Marketing - Buckeye Broadband

• Buckeye Broadband will share the toolkit they developed to help educate transitioning demographics to streaming.

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12:00 pm - 1:00 pm - Networking Lunch

• Sponsor/Speaker: Lynzie Riebling, VP, Insights & Strategy Revolt

• Topic: Insights on demographics, content consumption, and keeping up with change 

 

1:00 pm - 1:30 pm - "Wireless Bundling" Competitive Landscape and Tools Explored 

• Speakers: Elizabeth Parks (Parks Associates), Pam Gillies (NCTC)

• During this session, you will hear a competitive landscape overview of current bundles in the market, best practices for upselling your broadband customers into wireless services, and you'll see a newly developed NCTC Marketing toolkit that you can start using today

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1:30 pm - 2:00 pm - "Direct Mail Best Practices" - Beak through the digital noise with Direct Mail 

• Speaker: Joel Sussman, VisionEagle - Claritas 

• During this session, you'll hear about several examples of champions and best practices, including how to leverage Claritas ConneXions to improve Direct Mail ROI

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2:00 pm - 2:30 pm - "The Right Offer for Every Customer" - Actifai

• Speaker: Ned Brody, CEO, Actifai

• Bundling & Beyond - Actifai is the only AI-powered platform that allows broadband and telecom providers to personalize individual customer engagements with optimized offer recommendations.

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2:30 pm - 3:00 pm - Paramount Presentation & 2023 Best Marketing Campaign Awards

• Awards Facilitator - Pam Gillies - VP, Marketing & Communications, NCTC

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3:00 pm - 4:00 pm - 2023 Best Marketing Campaign Awards

• Best Retention Campaign

  • Facilitator: Pam Gillies - VP, Marketing & Communications, NCTC​

• Best Educational Campaign

  • Facilitator: Julia Nagy, Digital Marketing Specialist, NCTC​

• Best Brand Awareness Campaign

  • Facilitator: Caleb Lucas, Marketing Communications Specialist, NCTC​

• Best Community Campaign

  • Facilitator: Brett Knepper, Marketing Coordinator, NCTC

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4:00 pm - Closing Comments with NCTC VP of Marketing & Communications, Pam Gillies